David Fenton

Arlo + Sons

Arlo + Sons is a barbershop in Brooklyn, N.Y. It’s an establishment where men can bond, socialize, and exchange ideas while enjoying the pleasures of a classic cocktail, cut, and shave. My task was to design a logo and in-house product line that would match the brand essence of an old-world gentlemen’s club. My strategy was to design collateral with the target audience in mind: a well put-together man who appreciates the finer things in life.