The Deighton is a small boutique hotel opening in Gastown, Vancouver. The establishment was inspired by John Deighton – commonly known as Gassy Jack. Prior to establishing himself as a pioneer hotelman, he was a sailor, prospector, and steamboatman. In honor of his storied life, the hotel collateral was designed with a retrospective overtone. In particular, I was inspired by Deighton’s quest for gold, a dream that sadly never became a reality. Although he never struck it rich, Gassy Jack certainly lived a full life – making him the perfect muse for Vancouver’s latest hotel residence.